6 Questions Every Knowledge Worker, Creator And Life-Long Learner Must Answer
1. Are you constantly wasting time looking for information you were sure you had saved?
2. Is that pile of unfinished projects causing shame and anxiety?
3. Are you stuck in a perpetual state of overwhelm when you look at your buzzing social media feed, your email inbox at 999+ unread messages, and the 17 open browser tabs with interesting articles to read?
4. Are you trying to get into a flow state, but when you sit down to work, you feel overwhelmed and unsure where to start?
5. Are you easily distracted by the next meeting/to-do/emergency instead of being fully present with your loved ones?
6. Are you always busy and yet don’t feel like you’re moving your life forward in the areas that matter most to you?
If you answered “no” to all of these questions, great! You can close this page.
But if you nodded your head at least once and want to finally clear the mental clutter and start doing your best work with clarity, purpose, and ease…
Then read on!
About Orkahn
Orkhan Ibadov, the fastest person to enter and win a Memory Olympiad. He won a gold medal in MEMORIAD in Turkey. In 2022, he won the German Champion title. In 2023, he won the French Champion title. As part of this passion, he studied the memory science and developped a system called the Second Brain which is not only about memorizing but also learning faster and organizing your thoughts. He is considered one of the top 10 memory athletes in the world.
I’ve Worked with the Following Learners
Among Countless Others
If you’re reading this, then something in your life has caused you to stop and think,
“There must be a better way!”
(just like my mysterious illness did for me).
Maybe your responsibilities have increased dramatically as you started a family, a new job, or a business, and now you need a way to do great work, despite having less time.
You might feel like you’re dropping balls left, right, and center, losing track of open threads, and it’s impacting those around you.
Maybe you’re dissatisfied with your current job and want to move to a more fulfilling career and get more out of life.
Or maybe you have a lot of ideas and expertise but don’t know how to link all that information together to make the impact you want to make.
Whatever your situation, I can tell you that you’re not alone.
Why is it normal for us to feel scattered, overworked, and overwhelmed all the time?
When I ask people why they aren’t going after their goals (and instead often lower their hopes and ambitions instead), the #1 answer is always:
Information overload!
They share things like…
“I get overwhelmed at the tasks before me. I don’t know how to manage the volume and set priorities.”
“Things just fall through the cracks.”
“I just feel like I can’t make progress on anything.”
This state of permanent information overload and overwhelm has become our “new normal.”
Why? Because our biological brains are reaching their capacity. We have way too much to remember, too much to think about, and too much to do.
And the problem is: The volume of information flooding our brains today is just a trickle compared to what’s coming.
(Forecasts* show that the volume of information created, captured, and consumed worldwide will double from 2022 to 2025. Isn’t that crazy?)
That brings us to the key question…
How can we achieve our goals when our brains are already maxed out?
The answer is to build a “Second Brain.”
Now, you’re probably wondering: “What the heck is that?”
A "Second Brain" is simply the name for a trusted place outside your head where you can collect and organize your most important ideas and insights (while filtering out the junk) and use them to do your best work.
We already have thousands of people all over the world using their Second Brains to:
- Combat information overwhelm and free up their attention for more creative, interesting endeavors.
- Keep the most important information just two clicks away, giving them peace of mind that their knowledge and insights are safely stored and available whenever they need them.
- Create a playground of their own thoughts, ideas, resources, and connections to bring to life the creative works that have been locked up inside.
- Know exactly where to start when they sit down to work, so they can achieve lift-off on long-awaited projects and take them to the finish line.
- Finally focus their time and energy on the people and things that are most important to them.
So, what exactly is a Second Brain?
A minute ago, I told you it's a place for storing your ideas and information. And while your Second Brain is indeed a place, it's more than that. It’s a system you follow.
Think of it as an operating system, like Windows or iOS. Except for your life and work.
The Second Brainers (as we call ourselves) use this system daily.
Every time they come across a new piece of useful information, it enters their system. And when they begin a new project at work or at home, the tasks flow from their system.
Of course, we have a name for that, too. It’s called CODE.
CODE is our proven process for consistently turning the information you consume into creative output and concrete results.
Capture only the most important information
Remember how we talked about being bombarded with information? This is your first line of defense.
Whether you’re collecting information from meetings, books, articles, podcasts, or conversations…you’ll escape the “reactivity loop,” consume content at your own pace, and capture what resonates with you.
That way, you can let everything else (and the FOMO) go. This filtering process alone will free up 50% more head space.
Organize for actionability
You’re capturing information, but where do you put everything? How do you organize your digital life?
From now on: No more random notes spread across your different apps, docs, notepads, and sticky notes. Not only will you know where your insights are, but you’ll also organize your digital life differently than ever before — for action.
This will make it easy to prioritize your life and turn your digital notes into “thinking tools” that allow you to access brain power you didn’t even know you had.
Distill down to the essence
This is where the magic happens. The Distill phase is how you're able to find what you need at a moment's notice.
In the midst of a busy workday, you don’t have time to review ten pages of notes on a book you read last year. By distilling your notes in a way that your future self can use them over and over again, you’ll build your own “knowledge treasury” full of your unique intellectual property.
Express your unique ideas and experiences
Now it’s time for action. All the previous steps—capturing, organizing, and distilling—are geared toward one ultimate purpose: Getting your work done faster with less effort. And thanks to your Second Brain, you’ll never start from a blank page again.
With the building blocks all laid out, you can start expressing your ideas in your unique voice –through writing, speaking, designing, teaching, persuading, or building a product or a business – to help advance your career and make a meaningful contribution to the world.
testimonials
Meet some of the students
and faculty members who are studying
Sem facilisis purus morbi elit enim sagittis, eleifend. Volutpat hac ridiculus placerat
“Sem facilisis purus morbi elit enim sagittis, eleifend. Volutpat hac ridiculus placerat elementum arcu dui ut enim. Id ac eros libero suscipit nibh quam tortor.”
William Hall
Communication Interdisciplinary Major
“Sem facilisis purus morbi elit enim sagittis, eleifend. Volutpat hac ridiculus placerat elementum arcu dui ut enim. Id ac eros libero suscipit nibh quam tortor.”
William Hall
Communication Interdisciplinary Major
Now, how do you get started?
This isn’t about finding the “perfect” productivity app to solve all your problems. It doesn’t exist!
Too many people get lost in the sea of tools available out there.
(As one of our students exclaimed: “I have all the tools and none of the results!”)
Nor is it about mastering every feature of the most sophisticated software program available. .
While tinkering may feel like learning, it’s likely only a distraction from what really matters: moving your goals forward. These apps ultimately have to serve you, not the other way around.
And watching more YouTube videos or reading another book on productivity won’t help either.
You’re still left alone, trying to apply what you’ve learned to your situation.
After teaching 5,000 students from around the world, I’ve found that…
The best way to get started is by putting CODE to use and applying it to your current projects and priorities.
It doesn’t matter if…
- You’re not naturally “organized” (You don’t have to be. Organizing your knowledge should help you progress toward your goals, rather than turning you into a notetaking specialist)
- You’re already tapped out for time and energy (A Second Brain will help you do more with less and actually save you time and energy)
- You have limits on what hardware or software you can use (This system works across any platform)
You make progress by taking action. That’s how you’ll see immediate results.
And we’ve created the perfect place for you to do just that.
Join BASB Foundation
Build your personalized system for productivity on your
own time and at your own pace.
- 6 modules with succinct instructional videos: Absorb the fundamentals of the BASB methodology in the most distilled, easy-to-understand way
- Pick-your-notes-app quiz & guidelines: Choose and properly set up the right notetaking app for your needs
- Guided implementation steps: Put what you learn into practice immediately while avoiding the biggest pitfalls
- The BASB Playbook: Get your own “cheat sheet”, reminding you of the main concepts and lessons learned
- 30-day money-back guarantee: Try BASB Foundation risk-free and focus on learning
- Access for the lifetime of the course
$499
The Building a Second Brain Promise
The Building a Second Brain Promise
Beat information overload
You’ll reduce stress and anxiety by knowing what to keep and what to ignore. Your best ideas will be preserved forever in a way you can easily find them again.
Organize your digital life
You’ll create a digital environment that promotes flow, clarity, and peace of mind so you can do your best work at any time.
Make consistent progress on your most important projects
You’ll be able to focus your time and energy on the things most meaningful to you, whether that’s your family, a new creative challenge, or your career or business growth.
Here’s how people from every profession and industry are benefiting from Building a Second Brain
Visit ourTestimonials for more in-depth reviews of Building a Second Brain.
What you’ll be learning and doing in Building a Second Brain
Every module contains short, to-the-point videos, concrete action steps, and reflection exercises so you can put what you learn into practice immediately.
Watch the first lesson for FREE
Join BASB Foundation
Build your personalized system for productivity on your
own time and at your own pace.
- 6 modules with succinct instructional videos: Absorb the fundamentals of the BASB methodology in the most distilled, easy-to-understand way
- Pick-your-notes-app quiz & guidelines: Choose and properly set up the right notetaking app for your needs
- Guided implementation steps: Put what you learn into practice immediately while avoiding the biggest pitfalls
- The BASB Playbook: Get your own “cheat sheet”, reminding you of the main concepts and lessons learned
- 30-day money-back guarantee: Try BASB Foundation risk-free and focus on learning
- Access for the lifetime of the course
$499
Get reimbursed by your employer
Most large organizations, and many smaller ones, will reimburse tuition for professional development. We’ve created a proposal template that you can use to request reimbursement.
Is Building a Second Brain right for you?
Building a Second Brain is for ambitious learners, creators, and thinkers who want to create more meaningful work in the digital age.
Knowledge Workers
Anyone who needs to consume a lot of information, understand it, and use it to produce a result in their jobs. Whether you’re in Tech, Finance, or Management— if your greatest asset is your knowledge, Building a Second Brain is for you.
Creators
As a YouTuber, blogger, podcaster, or someone who needs to give killer presentations at work, a Second Brain will help you capture and organize your ideas, so you always have rich material to pull from.
Students
If you’re working on a thesis or want to make sure every ounce of your learning is captured and secure forever, Building a Second Brain will help you get the most out of your studies and stand out among your peers.
Freelancers & Entrepreneurs
Having trouble managing all the information you need to run your business? Building a Second Brain will help you work on your business and in your business without dropping any balls.
Families
Managing a household can be chaotic and draining. But when you leverage technology the right way and build a Second Brain to offload some of the burden, you can thrive, not just survive, at home.
Life-Long Learners, Productivity & Self-Improvement Enthusiasts
If you’re working on a thesis or want to make sure every ounce of your learning is captured and secure forever, Building a Second Brain will help you get the most out of your studies and stand out among your peers.
Anyone who wants to succeed in the digital economy:
Our digital lives are expanding exponentially. Your profession and pursuits require you to consume and understand more information than ever, and it’s only going to get more demanding. Building a Second Brain is the answer to information overload and overwhelm. You’ll clear the mental clutter so you can start doing your best work with more clarity, purpose, and ease.
Name First and Last
Professor of Educational Psychology,
University of Central Florida
Name First and Last
Professor of Educational Psychology,
University of Central Florida
testimonials
Meet some of the students
and faculty members who are studying
Sem facilisis purus morbi elit enim sagittis, eleifend. Volutpat hac ridiculus placerat
“Sem facilisis purus morbi elit enim sagittis, eleifend. Volutpat hac ridiculus placerat elementum arcu dui ut enim. Id ac eros libero suscipit nibh quam tortor.”
William Hall
Communication Interdisciplinary Major
“Sem facilisis purus morbi elit enim sagittis, eleifend. Volutpat hac ridiculus placerat elementum arcu dui ut enim. Id ac eros libero suscipit nibh quam tortor.”
William Hall
Communication Interdisciplinary Major
Yet another “expensive self-help program”?
Look, at this point, you might be suspicious that Building a Second Brain is just yet another self-help program, promising the moon with productivity tips, life hacks, and
“one weird trick.”
I get it.
There are far too many feel-good, wishy-washy “secret systems” cooked up by people looking to make a quick buck.
So I want to address any doubts in your mind head on
There are 7 critical differences between Building a Second Brain and so many other courses and programs out there
Join BASB Foundation
Build your personalized system for productivity on your
own time and at your own pace.
- 6 modules with succinct instructional videos: Absorb the fundamentals of the BASB methodology in the most distilled, easy-to-understand way
- Pick-your-notes-app quiz & guidelines: Choose and properly set up the right notetaking app for your needs
- Guided implementation steps: Put what you learn into practice immediately while avoiding the biggest pitfalls
- The BASB Playbook: Get your own “cheat sheet”, reminding you of the main concepts and lessons learned
- 30-day money-back guarantee: Try BASB Foundation risk-free and focus on learning
- Access for the lifetime of the course
$499
Answers to your Frequently Asked Questions
About Orkahn
Orkhan Ibadov, the fastest person to enter and win a Memory Olympiad. He won a gold medal in MEMORIAD in Turkey. In 2022, he won the German Champion title. In 2023, he won the French Champion title. As part of this passion, he studied the memory science and developped a system called the Second Brain which is not only about memorizing but also learning faster and organizing your thoughts. He is considered one of the top 10 memory athletes in the world.
Name First and Last
Professor of Educational Psychology,
University of Central Florida
Name First and Last
Professor of Educational Psychology,
University of Central Florida
testimonials
Meet some of the students
and faculty members who are studying
Sem facilisis purus morbi elit enim sagittis, eleifend. Volutpat hac ridiculus placerat
“Sem facilisis purus morbi elit enim sagittis, eleifend. Volutpat hac ridiculus placerat elementum arcu dui ut enim. Id ac eros libero suscipit nibh quam tortor.”
William Hall
Communication Interdisciplinary Major
“Sem facilisis purus morbi elit enim sagittis, eleifend. Volutpat hac ridiculus placerat elementum arcu dui ut enim. Id ac eros libero suscipit nibh quam tortor.”
William Hall
Communication Interdisciplinary Major
The world is waiting for you to make the difference that only you can make.
Join BASB Foundation
Build your personalized system for productivity on your
own time and at your own pace.
- 6 modules with succinct instructional videos: Absorb the fundamentals of the BASB methodology in the most distilled, easy-to-understand way
- Pick-your-notes-app quiz & guidelines: Choose and properly set up the right notetaking app for your needs
- Guided implementation steps: Put what you learn into practice immediately while avoiding the biggest pitfalls
- The BASB Playbook: Get your own “cheat sheet”, reminding you of the main concepts and lessons learned
- 30-day money-back guarantee: Try BASB Foundation risk-free and focus on learning
- Access for the lifetime of the course
